Read our findings, musings and expert advice.

Simulation exercise—imagine yourself with an optimistic/pessimistic cofounder

The Self Assessment involves envisioning various cofounder personalities in hypothetical scenarios. This process helps you pinpoint your preferences, recognize potential conflict points with specific personality types, and guides you towards finding the ideal cofounder. In this article, we will take you through a simulation exercise, enabling you to weigh the advantages and disadvantages of partnering with a highly optimistic cofounder versus a pessimistic one. We will begin by presenting distinct scenarios commonly encountered by cofounder partners. We will then prompt you to visualize yourself in each of these situations. Brainstorming Brainstorming plays a pivotal role in the entrepreneurial journey, and individual preferences can significantly influence the process. Some individuals prefer the “throw every idea out there” approach, while others opt to share only their best ...
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7 questions you probably forgot to ask your cofounder

When you’re starting a business venture with someone, there is a myriad of questions you need to be asking them to make sure you’re on ...
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The four horsemen of failed partnerships

We humans are nothing if not social. Our lives are about searching for connection and maintaining relationships. Thus, there is a formidable amount of research ...
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Elon Musk said THIS was his worst business decision…

The world’s richest man was recently asked, “What is one thing you would change if you could go back in time?” As the founder of ...
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The Cofounder’s


An A-Z guide for those in, or searching for, a business partnership.

The Cofounder’s Handbook provides insight, practical advice, and proven tips from actual real-world cofounders on how to build and maintain a rewarding partnership.

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