Read our findings, musings and expert advice.

Simulation exercise—imagine yourself with an optimistic/pessimistic cofounder

The Self Assessment involves envisioning various cofounder personalities in hypothetical scenarios. This process helps you pinpoint your preferences, recognize potential conflict points with specific personality types, and guides you towards finding the ideal cofounder. In this article, we will take you through a simulation exercise, enabling you to weigh the advantages and disadvantages of partnering with a highly optimistic cofounder versus a pessimistic one. We will begin by presenting distinct scenarios commonly encountered by cofounder partners. We will then prompt you to visualize yourself in each of these situations. Brainstorming Brainstorming plays a pivotal role in the entrepreneurial journey, and individual preferences can significantly influence the process. Some individuals prefer the “throw every idea out there” approach, while others opt to share only their best ...
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Creating company culture – why you should drive it intentionally

Company culture is perceived as a reflection of both the founder and the management, whether from an internal or external perspective. It is commonly regarded ...
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The power of complementary values in business partnerships

In the dynamic world of business, where every decision counts, having the right cofounder with matching values can be the secret sauce that propels your ...
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Learning styles in business and entrepreneurship

How to use your Cofounder’s Learning Style to your Advantage You’ve probably heard about learning styles before, but did you know that it also affects ...
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How to deal with different conflict styles in a cofounder partnership

Conflict styles refer to the distinct ways individuals or groups engage in disagreements. They encompass a spectrum of approaches, each with its own set of ...
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Here’s why ignoring your conflict management style might cost you thousands of dollars

Do you know your conflict management style? According to the Thomas-Kilmann Conflict Management Style Theory, individuals fall into 5 basic categories. Most people will present ...
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Her dreams, not his

The story of Burt Shavitz and Roxanne Quimby, cofounders of Burt’s Bees If you’ve watched the documentary “Burt’s Buzz”, you’ll know that the cofounder of ...
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The Cofounder’s


An A-Z guide for those in, or searching for, a business partnership.

The Cofounder’s Handbook provides insight, practical advice, and proven tips from actual real-world cofounders on how to build and maintain a rewarding partnership.

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