Read our findings, musings and expert advice.

Simulation exercise—imagine yourself with an optimistic/pessimistic cofounder

The Self Assessment involves envisioning various cofounder personalities in hypothetical scenarios. This process helps you pinpoint your preferences, recognize potential conflict points with specific personality types, and guides you towards finding the ideal cofounder. In this article, we will take you through a simulation exercise, enabling you to weigh the advantages and disadvantages of partnering with a highly optimistic cofounder versus a pessimistic one. We will begin by presenting distinct scenarios commonly encountered by cofounder partners. We will then prompt you to visualize yourself in each of these situations. Brainstorming Brainstorming plays a pivotal role in the entrepreneurial journey, and individual preferences can significantly influence the process. Some individuals prefer the “throw every idea out there” approach, while others opt to share only their best ...
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How your culture may be affecting your emotional expressiveness score

Some people tend to use personality as a crutch for their shortcomings, claiming “It’s just who I am! I didn’t choose to be this way!” ...
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Think outside the box: the assets that actually matter in entrepreneurship

We have reached a stage in entrepreneurship where many of our heroes have defied conventional expectations. They haven’t necessarily pursued formal post-secondary education, graduated with ...
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Why entrepreneurs should care about personality when choosing a cofounder

And How Your Traits Play a Role in Business The “entrepreneurial spirit” is made up of some very strong personality traits – including creativity, passion, ...
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The importance of finding an adviser for your business with your cofounder

Starting and running a business is a thrilling journey, but it can also be fraught with challenges and uncertainties. One essential aspect of building a ...
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Managing optimism and pessimism differences in a cofounder relationship

What happens when you find yourself in a cofounder relationship with a partner who sees the glass as half full while you see it as ...
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The cofounder’s financial fit

Have you asked your cofounder all the essential questions about their financial values before you became partners? If not, how certain are you that they ...
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The Cofounder’s


An A-Z guide for those in, or searching for, a business partnership.

The Cofounder’s Handbook provides insight, practical advice, and proven tips from actual real-world cofounders on how to build and maintain a rewarding partnership.

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